HEART WALL

We translated the lyrical metaphor of an "emotional wall" into a tangible and heartbreaking visual narrative for Mirrr's music video, "Heart Wall."

CHALLENGE

The core challenge was how to visualize the invisible "wall" within someone's heart. Our mission was to create a narrative that went beyond a literal interpretation of the lyrics, crafting a deeply emotional and relatable experience for the audience.

SOLUTION

Our solution was the concept of "THE WALL PROJECT," set within an architectural design firm to create a powerful parallel narrative. While the two protagonists professionally collaborate to build a physical dam wall for their job, the male lead is simultaneously trying his best to break down the emotional wall of his partner. The story is layered with a highly relatable insight—the pain of misinterpreting someone's friendliness for romantic interest—leading to a heartbreaking conclusion where the project's wall is successfully built, but the wall around her heart stands stronger than ever.