RoV
LOVE DESTINY
" When your mid laner gets lost in the multiverse. "
We turned a massive game-drama collaboration into the most chaotic and entertaining chase for "Karaked," creating a cinematic ad that connects every universe within the RoV multiverse.
CHALLENGE
The main challenge was to promote the new "Ao Jao" skin, a collaboration with the national blockbuster drama "Buppesannivas." The task was to make this campaign more than just a "new skin" launch; it had to become a cultural phenomenon that could engage both the drama's massive fanbase and RoV's dedicated gamers simultaneously.
SOLUTION
Our solution was the "MULTIVERSE OF Karaked" concept, playing on the insight that our presenter, "Bella Ranee," had already voiced and modeled for other skins in the RoV universe. We crafted a narrative that both fanbases could relate to: a chaotic mission by her loyal servants to find "Karaked" (their mid laner) who had vanished before a ranked match.
The servants jump through dimensional portals, encountering Bella as her other multiverse selves in a series of memorable cameos and parodies. These included encounters with her as the Krixi skin, interrupting her love confession as the Dimension Breaker skin, and even finding her as a parody of the famous streamer "Guy Hard". This journey finally leads them to the real "Ao Jao" Karaked.
RESULTS
15M+
Views Across All Platforms
1M+
Engagements
Successfully engaged
both the "Buppesannivas" fanbase and the core RoV gaming community.